One of the many observances celebrated in April is Keep America Beautiful month.
Keep America Beautiful is an environmental organization that was founded in 1953. It focuses on litter prevention, reduce/reuse/recycle, and community greening (planting trees and gardens).
KAB was the first organization to bring littering to national attention and made "litterbug" a household word.
On Earth Day 1971, this commercial was launched with the message: "People start pollution. People can stop it," featuring the "Crying Indian."
Shortly afterwards, another commercial was aired...
April 25, 2011
Original 1971 Commercial
I'm a Master Naturalist and an outdoor enthusiast -- mostly kayaking, and I live on a Peninsula in the Chesapeake Bay. I'm the author of The Nature Fan, Nature Fan Activists, Green Earth Almanac, and Amanda's Geographic. Formerly, I ran the nationally syndicated column "National Green Activism" for The Examiner, and I was a key factor in the success of many campaigns. Make sure you don't miss a post, and subscribe by email! Thanks for reading.