I don't prefer to watch TV, but I do like to spend quality time with my daughter. Over the weekend my daughter and I had the house to ourselves (we love it when the boys take their golf trips). And, since I didn't get home from work until after dark on Saturday, our quality time consisted of whatever my daughter wanted to watch on TV.
Being the average kid, she had us flipping the channels between Disney and Nickelodeon.
One of the more popular shows on Nick right now is Victorious. All ages love this show. I've seen it with my daughter a few times, but this time I noticed something I hadn't before.
Everywhere these kids went they would be carrying their purse or backpack or books or something, but they would also be carrying their stainless steel water bottle.
No one ever talked about it. It was never focused on in any way; just like they wouldn't focus on what puse they were carrying or outfit they were wearing. It was a regular part of what they did, day in and day out. No one had plastic!
The subliminal message this sends out to kids is fantastic! I can see it now: Young girls telling their moms that it's not cool to carry an ugly plastice water bottle, and that they want a metallic pink one instead because it's what Tori carries on Victorious.
Kudos goes out to Nickelodeon's Victorious. As one of the most popular shows out there right now for kids, they know they have a tremendous power of persuasion. And they're using it to benefit the planet! How cool is that?
Imagine what more can be done using this medium. What if we saw recycling bins in the backgrounds of these shows instead of trash cans? What else can we think of?
Kids these days can grow up with conservation as the norm, and not something that takes a conscious effort. Nickelodeon has it right. Kids are our future, and the of the planet depends solely on how they will live as adults. Keep up the good work Nick.